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Smoking Cessation: Are E-cigarettes the E-asy Way Out of Smoking?

Smoking Cessation: Are E-cigarettes the E-asy Way Out of Smoking?

Nicotine replacement therapies (NRTs) were the first FDA approved products for smoking cessation treatment. Besides, Buproprion (Zyban) and Varenicline (Chantix) are the two non-nicotine FDA approved products intended for smoking cessation. Electronic nicotine delivery systems (ENDS) are other emerging products aiding in nicotine de-addiction. E-cigarettes can be nicotine-based on non-nicotine based.

Rise in depression and anxiety among the population globally is one of the major factors expected to favor market growth for smoking cessation and nicotine de-addiction products. Rising trend among teenagers for taking up smoking products and e-cigarettes due to increasing peer pressure are further favoring growth of the global smoking cessation and nicotine de-addiction products market. The market is estimated to witness considerable revenue traction over the forecast period, due to increasing lifestyle changes and government initiatives promoting smoking cessation and nicotine de-addiction products in Asia and European countries is in turn expected to support growth of the smoking cessation and nicotine de-addiction products market in the near future. According to Ministry of Health & Family Welfare (MoHFW), Government of India, every March 9, is celebrated as national no-smoking day, which in turn is expected to favor increase in awareness about smoking cessation and nicotine de-addiction products among the population. This is expected to favor growth of the smoking cessation and nicotine de-addiction products market over the forecast period.

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According to The Indian Journal of Chest Diseases & Allied Sciences, published in 2014, the first-line of treatment part of smoking cessation consists of nicotine replacement therapy, bupropion and varinicline, and clonidine and nortriptalin as a second-line of treatment. Furthermore, in 2014, according to the World Health Organization (WHO), there were around 1,100 million smokers worldwide, which includes around one-third of the global population aged 15 years. The emerging economies accounted for around 70% of the global smoker population. Due to use of tobacco products, around three million deaths occur every year and two-thirds of these are recorded emerging economies. 

Increasing awareness among the populace is a key factor fueling growth of the smoking cessation and nicotine de-addiction products market over the forecast period. Also, various innovations in the field of drugs and therapies by various companies in the form of various nicotine gums and e-cigarettes is expected to favor growth for smoking cessation and nicotine de-addiction products in the near future. Changing lifestyle leading to high prevalence of anxiety and depression globally is leading to a high number of smokers worldwide, which in turn is expected to support growth in smoking cessation and nicotine de-addiction products in the near future.

According to the American Journal of Preventive Medicine, in 2010, out of 43.4 million smokers in the U.S., around 70% wanted to quit smoking and around 40% made at least one serious quit attempt annually. Therefore, increasing demand for tobacco and smoking cessation products and services creates significant opportunity to reduce tobacco consumption across all age groups. Government of various economies are adopting advanced innovation in the field of smoking cessation products in order to spread awareness among population.

For instance, in 2013, German Cancer Research Center, Heidelberg, and the European Commission revised the directive on tobacco products to include e-cigarettes in the tobacco products directive, as such products have been available in Europe since 2006 ,and were very inconsistently regulated across member states. The inclusion of novel products such as e-cigarettes and nicotine gum are projected to favor growth of the smoking cessation and nicotine de-addiction products market over the forecast period.

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Some of the major players are Johnson & Johnson Limited, GlaxoSmithKline plc, Novartis International AG, Pfizer, Inc., Cipla Ltd., Takeda Pharmaceuticals Co. Ltd., NJOY, Inc., Imperial Tobacco Company of India Limited, McNeil AB, and Revolymer Limited

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