Adidas announced plans to more than double the amount of shoes produced from recycled plastic waste in 2019.
Adidas, the trainer and fashion brand recently named as one of the most sustainable companies in the world by Dow Jones. The company intends to double down on its plan to take plastic out of the ocean by utilizing into the shoes. Over the past two years, Adidas produced 6 million pairs of shoes containing recycled ocean plastic. Currently company is focused on producing 11 million pairs of Ultraboost Parley shoes in 2019, in partnership with environmental organization Parley for the Oceans.
This is a vast step up from a million pairs in 2017, and five million pairs in 2018. The shoes are made of plastic waste intercepted on beaches, which is then sewn into a yarn â€“ each shoe is made up of around five recycled 500ml bottlesâ€™ worth of plastic. Adidas also produces clothing such as football shirts out of the recycled material and has committed to stop using â€˜virgin plasticâ€™ by 2024. Global Grands Executive at Adidas, Eric Liedtke, said: â€œWith Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans.â€
The company is committed to becoming carbon-neutral by 2050, with an interim target of a 30% reduction in its overall carbon footprint by 2030. These pledges form part of Adidasâ€™s membership to the UN Fashion Industry Charter for Climate Action, which was unveiled at the COP24 conference in Katowice, Poland. The charter has been signed by 43 big-name fashion brands from across the world, including H&M Group, Inditex and Gap.
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